blogging as production

The Great Beyond sees the big media picture in blogging: it’s not words in their own but words framed by production.

The idea that we are presenting not only the writing and picture but an entire production of sorts to public view is intimidating, but it also feels empowering in that we can catch the eye of people from all over the world by our own actions and creations. This can be something really big if we strive for it.

Source: Blood & Rettberg